No matter how creative you are, designing a corporate logo is hard work. You have to capture the essence of a company’s character with a design that’s simple enough for people to recognize at a glance. What’s more, you need to make your logo timeless yet innovative, consistent yet adaptable … It sounds contradictory, doesn’t it? That’s because logo design is a maze of potential fails and embarrassing mistakes.
So how do you create a perfect logo that lives up to seemingly impossible standards? That part is about to get a lot easier—all you have to do is follow this recipe.
We’ll walk you through the steps of logo design. Whether you need help choosing a color, using negative space, or making your design adaptable, the infographic has you covered. Learn what works from some of the world’s most successful companies. (And of course, have a look at a few examples of what not to do!)